I’ve opened your email, now what do I do?
Too often, an email grabs my attention, then veers off message, leaving behind my three wasted seconds and a deleted email with no clear call-to-action. You know the ones where finding the BUY button is a virtual game of hide-and-seek, or searching for the REGISTRATION link is like an online Word Search Puzzle.
Even more frustrating are landing pages that have nothing to do with the email’s main message. If your email event invitation says “Click to Register” but takes me to a homepage with a two-year-old video and nothing about the upcoming event. At this point we’ve lost them.
So, make the most of your email by developing a landing page that follows through with the promise you are making in your email campaign. Call-to-action is a process that begins in the email and does not stop until action is complete. The landing page should look and feel similar to the email. It should offer all the details that didn’t fit into the email and display a clear, final call-to-action.
Useful article on landing pages:
3 Steps to Improving Your Lead Generation Landing Pages – ClickZ
Build a landing page with WinCommunications today!
