Turning the corner into a new quarter, it’s time to review, regroup, and rebuild. Your marketing might need a fresh perspective to stay relevant and keep growing.
It’s well known that analyzing email data today helps build a better program for tomorrow. One possible improvement, for example, would be to begin segmenting your audience if you haven’t already done so. Below are some ideas to help you get started with segments for your small business email subscriber list.
3 Ideas to Segment Your Email Subscriber List
1. Create a high-impact segment based on subscribers who have clicked two or more times on links in your emails. Then craft a different type of message for these “most active” fans.
2. Create a new list just for new subscribers, such as those who have signed up within the past month. Focus on a new series of messages for people who are still developing their trust in you.
3. Create multiple segments based on click types. Categorize your links and build segments according to this behavior.
