Small businesses often can’t afford large marketing budgets, so it comes down to making smart choices.
Should you invest in an email campaign, or focus on social media? Where should you spend your time and money?
The key to this discussion lies in your target audience and your tracking data. If you know your audience spends time on social media, that might seem like an obvious choice. However, statistics consistently show that email marketing delivers the highest return on investment.
So, what’s the best option? Do both! Integrate social media with your email campaigns. This simple and effective strategy extends the reach of your marketing and reinforces your message across channels. Below are a few steps to get you started with social integration.
3 Simple Steps to Start Social Media Integration
1. Include social links within the body of your email.
2. Add social buttons to the landing page connected to your email campaign.
3. Share your email campaign on your social media pages.
Once you’ve developed an efficient and repeatable process, your marketing efforts are far more likely to be consistent and successful. Read more about integrating social media and email marketing here:
An hour of marketing advice can go a long way. Get in touch with the Email Marketing Pro at WinCommunications to learn more.
