The Call-to-Action is what brings the outside world in to your website and your business! Customer acquisition strategies succeed when the audience is on target, message is high-impact, and the focus is on one single human behavior.
Whether you connect via email, social or search, it’s critical the strategy includes the proper follow-through. Your website is your resource center, where new pages can be customized according to your marketing message. Build a landing page that supports each specific Call to Action. A solid landing page leaves no doubt.
If your prospective customer clicks through your promotion, make sure they land on a web page that confirms these 3 things: Who should be on this page; Why they are here; What they should do next.